Saturday, September 02, 2017

Profile: Marla Bloom

Marla Bloom

First appearance: in a backup story published in The Fury of Firestorm #24, June 1984, as part of the subsequent cast of Blue Devil's solo book that ran during 1984-86. Her co-creators were Dan Mishkin and Gary Cohn.

History: the president of a film production outfit, Marla Bloom Associates, she was in charge of stuntman Dan Cassidy's movie, where a magical demon caused the effects that would turn him into the blue-skinned humanoid who'd take up a career in crimefighting. She'd provide assistance whenever possible.

Was subjected to the following act of discrimination: during the Underworld Unleashed crossover in 1996, Blue Devil made a deal with Neron for achieving more fame, and was given the assignment to take down a power substation. But during the day he was supposed to do so, Marla decided to go out on a scouting assignment in a helicopter for filming locations, and died in a helicopter crash, mostly because of Blue Devil's utterly foolish quest for more fortune.

What's wrong with how this was done? It was nothing more than a pathetic decision to kill off characters whose creators worked so hard to get them on paper in the first place, and following this, did Dan Cassidy do anything to get her resurrected? Apparently not, because next thing you know, he's getting Neron to make him a real devil after he's been put to death briefly during a fight. If the idea was to show him punishing himself for his grave errors, I'm not impressed. This was a story that did not have to be, yet DC's editors went out of their way to make bad use out of Blue Devil and co-stars anyway.

Since then, as far as I know, the death of Marla was never reversed. If it was, then certainly that would be an improvement. But so far, it doesn't look like that's happened, and what's resulted is a pure embarrassment.


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